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CONCEPT

Pets in the City will be an innovative event, with no parallel in its field.
A significant location, off-site activities and a constant thread linking all its contents will project information and training at all levels in deciding to buy and/or adopt a pet and in managing all the implications.

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LOCATION

The event’s beating heart will be fieramilanocity (Portello Metro station), located right by the futuristic City Life neighbourhood, Milan’s excellent and recently-completed economic hub.
Pets in the City will be the first Pet exhibition for the end Consumer in the city centre and in the grounds of Fiera Milano, Italy’s most important trade fair and convention operator and one of the leading ones in the world.

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Milano Pet Week

For the first time in Italy and in the best possible location (a city that is perfectly used to hosting entire weeks devoted to major fields of interest, such as fashion and design), the city of Milan is about to host the Milano Pet Week, a week of meetings, playful and recreational activities and events designed to raise awareness, provide stimuli and information, increase the activities of the exhibitors taking part in the fair, achieve visibility with the general public and break out of the standards of the classical trade fair.

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TO EXHIBIT

All areas of the economy now consider the social importance of our domestic animals. They constitute a marketing opportunity for firms operating not only in the pet sector (food, care, accessories and veterinary services), but also in fashion, tran­sport, work, tourism, insurance and furnishings.

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